Rebuilding media education for the next generation 

In a time where social media shapes opinions faster than institutions can respond, we offer a way forward - because young people deserve a chance to cut through the noise.

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The future won’t wait.

We are in the midst of a media literacy crisis. Yet the education system, in its current form, was built for a different era – one far removed from the speed, complexity, and digital intensity of today’s world.

of young people have lowered their long-term aspirations in recent years, with many citing lack of self confidence or experience as barriers

Ofcom’s 2024 Media Literacy report highlights significant gaps in content creation and civic participation within the education system

Here’s what we’re doing about it.

We work with universities to co-create and deliver adaptive programmes designed to help students, parents and educators navigate the complexities of the modern digital landscape.

  • Secondary school students develop the skills to meaningfully engage with and shape the world they’re inheriting - through collaboration and creation, not consumption.

  • Secondary school students co-create with trained university mentors, working together to shape ideas, build projects, and pitch their work in a real-world, mixed‑age creative studio.

  • Learning how to navigate the ever-changing digital landscape is far from a one-time effort. Participating students at both the secondary school and university level gain access to a world-class network of journalists, mentors and peers.

Opportunity?

Endless.

Impact?

Lasting.

Doors swing open

Participants gain access to real-world mentors, networks and career opportunities through conversations that don’t just end when the bell rings.

Confidence that compounds

Thousands of young people are empowered to create and shape the future of our information landscape, resulting in hundreds of diverse and real-world projects published.

Future-shapers, not scrollers

A new generation of civic leaders emerge, prepared to actively participate in society.